Integrated Direct Marketing

Using our Indigo 5000 digital press and variable technology, each printed impression can have unique text copy and images. By customizing, or targeting your marketing piece to an individual or group segment, the appeal to that individual/group is on a personal level.

This customized/personalized appeal will connect you and your communication piece to the recipient more effectively than a generic form communication would. The outcome is an increased likelihood that the communication piece will be reviewed by the recipient and the call to action completed.
Integrated Marketing (marketing consistent with other channels) in real-time, targeted and with a high rate of return, is the new marketing mantra. Return on investment (ROI) has become a high priority for marketing and advertising organizations. Marketing and advertising budgets are increasingly coming under scrutiny as technology advances in the age of Customer Relationship Management (CRM), with its one-to-one contact philosophy and the proliferation of marketing via the Internet. Traditional forms of advertising and marketing are seen to be costly and often generate lower returns than targeted marketing.

In creating a customized/personalized piece, the necessity for mass print runs is eliminated. This is because your prospect universe has been targeted and segmented to those with a higher propensity to respond to your call to action. This saves you money on printing costs, but also results in a substantial decrease in consumption of paper that could potentially end up being recycled or put into landfill.